Kodi chitsanzo chabwino kwambiri kwa ogulitsa ndi chiyani? Njira zopezera ndalama komanso phindu la ogulitsa sizinasinthe kuyambira pa Industrial Revolution. Ngati masitolo akuthupi ayenera kukhala ndi moyo, ayenera kufotokozedwanso ndipo cholinga chachikulu cha malo ogulitsa zinthu zidzakhala zosiyana.

1) Cholinga cha ogulitsa thupi chasintha;

Ngati ogulitsa kulibenso ndipo akufuna kugula zinthu zambiri zofanana, amazigulitsa bwanji, amaziyendetsa, amazisamalira kapena kuzigulitsa bwanji? Ngati ogula ali ndi zosankha zambiri, kodi ma tchanelo ndi ma brand angagulitse bwanji zinthu zomwezo? Ndi angati ogulitsa enieni omwe akukhala pa kugawanika kwa msika wogulitsa? Wopanga amakhazikitsa njira yogawa mwachindunji pamaneti, ndiye kodi ogulitsa ayenera kuchita chiyani? Chifukwa cha mavutowa, ogulitsa ayenera kupanga njira yatsopano yogulitsa, yomwe ili yoyenera pamsika wogawikanawu.

2) Sitoloyo ikhala ngati njira yowonera;

Ngakhale kukhudzidwa kwakukulu, izi sizikutanthauza kutha kwa masitolo ogulitsa, koma perekani masitolo akuthupi cholinga chatsopano. Monga njira yapa media ndi ntchito yawo yobadwa, ogula amazindikira ndipo amatha kumva akagula m'masitolo ogulitsa. Malo ogulitsa zinthu zakuthupi ali ndi kuthekera kokhala njira yabwino kwambiri yofalitsira nkhani zamtundu wawo ndi zinthu zawo. Ili ndi mphamvu komanso mphamvu kuposa njira ina iliyonse, ndipo imasangalatsa ogula kwambiri. Malo ogulitsa thupi adzakhala njira yomwe singathe kutsatiridwa ndi malonda apaintaneti.

Posachedwapa, ubale pakati pa ogulitsa malonda ndi ogula sikuli kokha kugula kosavuta, koma mtundu wa kufalitsa uthenga ndi kutulutsa, komanso chidziwitso cha mankhwala ndi malingaliro.

Chifukwa chake masitolo akuthupi adzakhala ndi gawo la ntchito ya media ndi gawo la ntchito yogulitsa. Njira yatsopano yogulitsira idzagwiritsa ntchito masitolo ogulitsa kuti akwaniritse zomwe ogula amakumana nazo komanso zomwe akudziwa, kutanthauziranso ulendo wabwino wogula, kugwiritsa ntchito akatswiri azinthu kuti afotokozere makasitomala, ndikugwiritsa ntchito njira zaukadaulo kuti ogula azitha kudziwa bwino kwambiri komanso kugula kosaiwalika. Ngati kugula kulikonse kuli koyenera kukumbukira, kukhudza kulikonse ndikuchita bwino. Cholinga cha m'badwo watsopano wa ogulitsa ndikuyendetsa malonda kudzera mu njira zosiyanasiyana, osati masitolo akuthupi monga njira yokhayo. Sitolo yamakono imatenga malonda ngati chinthu choyamba, koma sitolo yamtsogolo idzadziyika yokha ngati ntchito yamagulu ambiri kuti ikwaniritse zosowa zosiyanasiyana za makasitomala. Idzakhazikitsa chithunzi chamtundu kudzera muutumiki wabwino. Zilibe kanthu komwe mgwirizano womaliza wapangidwira komanso yemwe amatumikira wogula uyu.

Kutengera ntchito zotere, mashelufu amtsogolo ndi mashelufu azinthu azikhala achidule, kotero kuti masitolo azikhala ndi malo ochulukirapo amitundu ndi zinthu kuti azilumikizana ndi ogula. Malo ochezera a pa Intaneti adzaphatikizidwa muzochitika zogula, monga kufananitsa mtengo wazinthu, kugawana katundu ndi ntchito zina. Chifukwa chake, ntchito yomaliza ya sitolo iliyonse yakuthupi imapereka njira yotsatsa malonda ndi malonda, kuwonetsa zinthu ndikukhala njira yotsatsira anthu.

3) Mtundu watsopano wa ndalama;

Pankhani ya ndalama, ogulitsa akhoza kupanga ndi kukhazikitsa chitsanzo chatsopano chomwe chimapereka ndalama kwa ogulitsa awo kuchuluka kwa ntchito za sitolo pogwiritsa ntchito kuwonetsera kwa mankhwala, zochitika za makasitomala ndi zina zotero. Ngati izi sizikuwoneka zotheka, ogulitsa amatha kupanga masitolo ochulukirapo ndikulola ogula kuti aziwona zomwe agulitsa, motero amachulukitsa malonda ndi malire.

4）Matekinoloje atsopano amayendetsa mitundu yatsopano;

Zitsanzo zatsopano zimafuna ogulitsa kuti ayese zomwe angapereke kwa ogula, ndi zotsatira zabwino ndi zoipa zomwe zingabweretse. Kugwiritsiridwa ntchito kwa teknoloji yatsopano kungathandize ogulitsa kuti agwiritse ntchito chitsanzo chatsopano, mofulumira kupyolera mu kuzindikira nkhope yosadziwika, kusanthula mavidiyo, kufufuza ma ID ndi teknoloji yoyika, nyimbo zomvera, ndi zina zotero, kumvetsetsa kwa makasitomala mu sitolo kumamva, kumvetsetsa makasitomala osiyanasiyana ' Makhalidwe ndi machitidwe m'masitolo, ndi malingaliro atsopano: ndi chiyani chomwe chinakhudza malonda? Mwa kuyankhula kwina, ogulitsa amamvetsetsa bwino omwe makasitomala amabwera, omwe amabwereza makasitomala, omwe amagula nthawi yoyamba, kumene amalowa m'sitolo, omwe ali nawo, ndi zomwe amagula?

Kumbukirani kuti kutanthauziranso masitolo akuthupi monga ntchito yatsopano ndikusintha kwa mbiri yakale. Choncho, masitolo akuthupi sangalowe m'malo ndi e-commerce, m'malo mwake, padzakhala malo ochulukirapo a chitukuko.