Mosakayikira, IT ndi zaka zovuta kwambiri 10 kwa makampani zovala m'zaka 10 zapitazi, choyambirira choyambirira chikhalidwe ritelo magetsi malonda chikopa moyo, mpaka m'zaka zaposachedwapa, ochepa anamwazikana mu makampani zovala makampani malonda kukula, 90% ya makampani ndi mu kuchepa, koma gawo la quotient lasinthidwa mu makampani zovala ali oposa 40%, poyerekeza ndi mafakitale ena, mwambo zovala ritelo Internet kugunda zowawa kwambiri.

Zotsatira zake, masitolo ambiri ayamba kupita njira yamalonda ya e-commerce, koma chifukwa cha kusowa kwaukadaulo wofunikira, sitolo nthawi zambiri imayenera kukhala ndi magulu awiri a ogwira ntchito, bungwe loyang'anira, malo ogulitsira pa intaneti, kugulitsa kawiri kwa ogwira ntchito. ndi chuma chakuthupi, zotsatira zake zimakhala zolemetsa.

Ndikoyenera, ngati sitolo yaukonde imapanga ndalama, koma bizinesi yapaintaneti ndiyabwino kuchita kwenikweni? Tonse tikudziwa kuti 90% yamabizinesi a e-commerce omwe ali nawo sizopindulitsa masiku ano, monga Alibaba. Mukakhala ndi chilengedwe pomwe 90% ya anthu sakupanga ndalama, ndipamene aliyense amayenera kuthawa, ndipo chilengedwe sichili tsogolo lakugulitsa zovala.

Choyamba, lolani lingaliro lisinthe ndipo gulu la moyo lidzakhala lokhwimapang'onopang'ono

Kodi tsogolo limawoneka bwanji? M'tsogolomu, masitolo ogulitsa njerwa ndi matope adzataya ena 50%, omwe 50% adzasowa ndipo 50% otsala anzeru, kutengera omwe angadzipulumutse.

Zovala zazimayi, zovala za amuna, masewera, zovala za amuna, zakunja, logo yotchuka, magulu onse adayamba kukhwima ndipo mpikisano udakulirakulira. Magulu otsogola amakhala 40% kapena kupitilira apo pagulu lililonse. Kukwera kwa logo yotchuka m'zaka ziwiri zapitazi, palibe mtundu wautsogoleri weniweni.

Makampani ogulitsa zovala amalepheretsa kulowa. Komabe, kuchuluka kwa ogwira ntchito ndi ogwira ntchito m'makampaniwa ndi osagwirizana, ndipo ambiri a iwo akhala akugwira ntchito kwa zaka zingapo. Ndiwo otchedwa mamanejala omwe amadziwa mfundo zina koma ali ndi masomphenya apamwamba koma luso lochepa. Zogulitsa zovala, zimatha kudziwa bwino bizinesi iyi, zitha kuchita nawo malonda aliwonse ogulitsa.

Pakalipano, malonda ogulitsa zovala amagawidwa makamaka mu mitundu yachikhalidwe komanso yogulitsa mofulumira, ndipo chitukuko cha siteji yoyamba chikuchepa. Mu 2010, mitundu yapadziko lonse ya FMCG idalowa msika waku China pamlingo waukulu. Mu nthawi ya golide m'zaka zotsatira, liwiro la sitolo linali lofulumira kwambiri, lomwe linakhudza kwambiri malonda ogulitsa zovala zapakhomo. Kuphatikiza apo, chitukuko cha malonda a e-commerce pazovuta zamtundu wapakhomo ndi nkhani yayitali. Komabe, kuyambira 2015, malonda ogulitsawa padziko lonse lapansi ayambanso kuchepa, ndipo ngakhale ambiri a iwo ayamba kutseka masitolo ndikuwonjezera mizere yawo yaying'ono.

Koma m'zaka zaposachedwa ma pini othamanga akuyesera kudutsa njira zapaintaneti, koma ndizovutanso kupeza mwayi potengera kukula kwakukulu kumeneku.

Chachiwiri, ndikufuna kusintha malingaliro angapo omwe ali pano

Makampani omwe angakhalepo ndikuchita bwino m'tsogolomu ayenera kukhala ndi zinthu zinayi: hardware, mapulogalamu, intaneti ndi zomwe zili. Ndipo zinthu zinayizi ziyenera kuphatikizidwa, kuthandizirana.

Ogulitsa zovala zam'tsogolo, si masitolo onse adzazimiririka, sitolo yogulitsira idzakhalapo, koma ilipo ndipo palibenso sitolo yapaintaneti inagawanika kudziyimira pawokha, koma kuphatikizika kogwirizana Kugawidwa kwa OTO, malo ogulitsa ndi kupatukana kwa khomo, ndiko kuya kwa utumiki. kupeza, ndi kupereka ogula zambiri ndi chidziwitso zenera, ndi kutsogolera ogula Intaneti kuwonjezeka pafupipafupi ndi mbali yofunika ya mowa.

Kuwunika za tsogolo la masitolo ogulitsa, KPI salinso kalaliki wogulitsa, koma ngati munamanga ubale wolimba ndi ogula, kudalira ogula mwa inu, kaya motsogozedwa ndi mautumiki anu pa intaneti, dongosolo lochulukirapo, ichi ndiye chinsinsi cha tsogolo la bizinesi, liyenera kukhala pafupi ndi ogula, kuyesa kusonkhanitsa ogula mtundu watsopano wamalonda.

Zogulitsa zam'tsogolo ziyenera kukhala zolunjika, zamunthu-ndi-munthu, zogawikana ndi zosagwirizana, mtundu wamtundu wathyathyathya, wamitundu yambiri mpaka miyeso itatu kapena iwiri. Izi zikutanthauza kuti, sizilinso ngati kale, pali zigawo za ogulitsa, pali mlingo umodzi wa othandizira, opanga ndi ogulitsa mwachindunji, mwachindunji ndi ogula kuti akhazikitse ubale wolimba.

A. Kugwira ntchito mwachindunji kwa kampani yamtundu kungapereke chitsogozo chaukatswiri kwambiri, komanso kuwongolera msika ndikwabwinoko.

B. Othandizira ena omwe ali ndi masikelo amdera asintha kale kapena akusintha kukhala makampani apadera.

C. Ogwira ntchito ambiri akadali munjira yoweta nkhosa, popanda luso la kusanthula deta, kuyang'anira masitolo ogulitsa, maphunziro ndi kuwonetsera. Chofunika koposa, amadalira zomwe adakumana nazo komanso momwe akumvera, choncho nthawi zonse zimakhala zovuta kukwaniritsa kukwezedwa ndi chitukuko.

Chachitatud, Ndi ndalama zotani zomwe masitolo adapanga pambuyo pa kusinthaku

Kodi sitoloyo idzakhala yotani m'tsogolomu komanso momwe angagwiritsire ntchito kusinthako kuti apeze mwayi wogawana keke pamsika wa mabiliyoni ambiri.

Mwachidule m'tsogolomu, katundu yense m'masitolo ali ndi qr code yawo, code imasonyeza tsatanetsatane wa katunduyo, sitolo ili ndi zochitika zosiyanasiyana ndikuwonetsa, ikhoza kugulidwa mwachindunji, ingakhalenso kunyumba kugula pa intaneti, pa intaneti. ndi zidziwitso zonse zapaintaneti, zambiri zamakasitomala kudzera muukadaulo waukadaulo wa IT kuti muzindikire kugawana kofanana, zonse zomwe zili ndi intaneti yam'manja.

Aliyense pamalowa ali ndi chidwi kwambiri ndi sitolo yatsopano ya njerwa ndi matope. Komabe, mabizinesi ena posakhalitsa amafunsa ngati zovala zomwe akupanga tsopano ndi za ogula ambiri, osati zovala zapamwamba komanso zapamwamba. Sitolo yotereyi m'tsogolomu si yoyenera kwa iwo.

M'malo mwake, sitolo yamtsogolo iyenera kukhala ndi mitundu itatu: imodzi m'nyumba zamaofesi, ina m'malo oyandikana nawo, ndi ina m'matawuni.

Chiwopsezo chonse cha ndalama zomwe zikukwera mumayendedwe omwe akukwera, kwa atsopano mumakampani ogulitsa zovala, kukongoletsa masitolo, gulu loyamba la katundu ndi ndalama zina tsopano zikuchulukirachulukira, kutengera mitundu yosiyanasiyana yogwirira ntchito, kuyika ndalama m'sitolo nthawi zambiri. kuchokera ku 200,000-300,000 mzere woyambira, osatsekeredwa. Kwa masitolo akuluakulu omwe amagwira ntchito limodzi, ndondomeko ya mwezi uliwonse imakhala masiku 60. M'malo ogulitsira ndi kubwereka kosakwanira, nthawi yobwereka imatha kukhala miyezi itatu mpaka isanu. Ichi ndi chiwopsezo chotsala pang'ono kufa kwa ogwiritsa ntchito opanda pake.

Pakali pano, zovala zapakhomo zimatengera zamtsogolo, zomwe nthawi zambiri zimayikidwa magawo awiri pachaka. Mitundu ina yokhwima imayikidwa kanayi, ndipo nthawi zambiri, pamakhala misonkhano isanu ndi umodzi. Malamulo amtsogolo amafunikira gawo linalake la gawolo, zomwe zimawonjezera kukakamiza kwa ndalama zogwirira ntchito.

Chachinayi, kufufuza ndi phindu la m'tsogolo wakunja kwatawuni chitsanzo cha masitolo

Pankhani yamabizinesi ogula ambiri, mashopu akumidzi am'tsogolo angagwirizane naye. Kubwereketsa nyumba yosungiramo zinthu zotsika mtengo m'dera lakutali ndi malo ambiri ndikusintha kukhala sitolo yamtsogolo ya ogulitsa zovala, komwe chilichonse chingayesedwe ndipo zovala zonse ndizotsika mtengo kuposa pa intaneti.

Panthawi imodzimodziyo, ogwira ntchito onse akugwira ntchito ndi akatswiri opanga zovala, pamene ogula akugula pano, c ndiye wopanga zovala zoyandikana kwambiri, ndi mmisiri wa zomangamanga ndi wokonza mapulani ogula ndi kugula, wogula aliyense akhoza kuchita kafukufuku wofunikira kwa mphindi 5-10. , ndiyeno ndi okonza ndi upangiri wa akatswiri kuwapatsa seti yogula njira yothetsera zovala kuti asankhe ndi kufanana, potsirizira pake akhoza kuyesa muzochitika za sitolo, sankhani zovala zoyenera, njira ya mitundu yonse ya intaneti ikhoza kulipira, ndiyeno zovala zitha kupezedwa m'masiku angapo pambuyo pake kutumiza kunyumba.

M'tsogolomu, fakitale idzakhala malo ogulitsa. Malingana ngati omwe kale anali amitundu yambiri amachotsedwa ndipo phindu lalikulu limabwezeretsedwa kwa ogula, panthawi imodzimodziyo, ogula adzakhala okonzeka kugwiritsa ntchito nthawi ndi ndalama kuti apite kumalo akutali kukagula.

Sungani tsiku ndi tsiku (lendi, kuchotsera, ndalama zina) m'misika chaka chilichonse, ochepa chabe amtundu wamphamvu amatha kukhala ndi mphamvu zotsatsa.

Inventory wakhala vuto lalikulu la bizinesi ya zovala. Pakalipano, mitundu yosiyanasiyana ili ndi njira zosiyanasiyana zogaya katundu wa kunja kwa nyengo chifukwa cha vuto la kuika chizindikiro. Koma opareshoni ambiri akukokedwa pansi ndi inventory.

Mchitidwe wonse wa kuchotsera malonda wakhala ukuwonjezeka chaka ndi chaka. Kumbali imodzi, ndiko kuwonjezereka kwa mpikisano wamtundu; kumbali ina, ndikuwumitsa ndi kusodza kwa ogwira ntchito m'misika chifukwa cha zizindikiro zogwirira ntchito pachaka. Zopindulitsa zamakampani nthawi zambiri zimakhala pafupifupi 10%, ndipo ambiri ogwira ntchito amakhala ndi malire ochepera 10%.

Kwa mabizinesi, sangangopulumutsa ndalama zokha, komanso amamvetsetsa zosowa za ogula, zomwe amakonda ndi chidziwitso, kuti akhazikitse ubale wakuya komanso wolimba, kukwaniritsa zizolowezi zogwiritsa ntchito pafupipafupi, ndikubweretsa kusintha kwina kumakampani onse. .

Chachisanu. Community chitsanzo cha masitolo mtsogolo

Nanga bwanji malo ogulitsira am'deralo amtsogolo? Ntchito ndi chidaliro zili pamtima pa sitolo yamtsogolo yam'deralo.

Monga kutsegula malo ogulitsira ammudzi, m'dera loyandikana ndi anthu okhala pafupi adzakhala ndi ogula osiyanasiyana, akhoza kukhala ndi chidziwitso cha amayi, pakhoza kukhala mayi wapakhomo, ndi zina zotero, zofuna za munthu aliyense ndizosiyana, masitolo ammudzi ayenera kuchita. kumvetsetsa zosowa za ogula osiyanasiyana, kuwachitira zokometsera, chizolowezi pano sichikunena kuti kupanga zovala, koma chifukwa cha ntchito zawo, kukhala ngati wogula kuchokera pazofunikira zawo, kusankha zinthu kwa iwo, kukhala zazing'ono komanso zokongola, sungani ndalama, amasankha kalaliki kuti atumize zidziwitso zosiyanasiyana zokumbutsa malinga ndi anthu osiyanasiyana, ndi zovala zotani zomwe zingakhale zabwino kwa inu, zomwe zakusankhirani, Ogula pa intaneti amatha kuyang'ana ndikuyika maoda mwachindunji, kapena kupanga nthawi yoti ayese mu sitolo yakuthupi.

Pamene ogula akukhulupirira kotheratu ogulitsira m’masitolo am’deralo ndi kukhazikitsa unansi wabwino, angapatse ogulitsirawo zosankha zowonjezereka, monga ngati zovala za anthu ena a m’banja, zimene pang’onopang’ono zingapitirire ku zosoŵa za zinthu zina zapakhomo. .

Muyeso wa kupambana kwa wogulitsa mtsogolo uyenera kukhala luso lake losonkhanitsa ogwiritsa ntchito.

Kulingalira koyamba pakupanga kwaunyolo wamtengo wapatali wa kampani, wosanjikiza woyamba ndi ogwiritsa ntchito nthawi zonse, mabizinesi ovala zovala ayeneranso kukhala otero, omwe amakumana ndi ogwiritsa ntchito nthawi zonse, kugulitsa zovala samadziwanso omwe amagulitsa nthawi yapita, kusintha malingaliro komanso mawonekedwe abwino. kumanja kukumbatira intaneti ndi intaneti yam'manja ndi bizinesi yogulitsa zovala kuti isasinthe, njira yosapeŵeka yopulumukira m'nyengo yozizira.

2019-2020 shuffle pattern kusintha

Mitundu yayikulu yokhala ndi mphamvu zolimba idzasintha pang'onopang'ono njira yotsatsira mabizinesi, kuyambitsa mtundu watsopano komanso njira yomangira chiwopsezo cha ogulitsa, ndikuyesetsa kwambiri…

Zogulitsa zowoneratu zam'tsogolo, zofananira ndi mabizinesi omwe akhala akufunidwa kusinthidwa ndipo adasinthidwa m'zaka zam'mbuyomu, komanso mitundu yatsopano yamakampani otentha, akupitilizabe kukwera, ndikupitiliza kukulitsa gawo lawo pamsika podalira Kutha kutembenuza mwachangu maoda ndikutsata maoda m'mbale zing'onozing'ono, komanso malo otentha okhala ndi sitolo imodzi yabwino…

Ndi liti pamene masitolo ogulitsa zovala adzakhala opanda anthu? Osasiya zosatheka, m’mbuyomu pamene kunalibe magalimoto, akavalo ankathamanga pamsewu, opanda zotengera, ndipo onyamula katundu ankagwira ntchito pamadoko, luntha lochita kupanga lingachite zinthu zambiri tsopano moti akatswiri oyenerera m’tsogolo angasinthidwe ngati atatero. osadzitukumula okha.